The Aselus

The Aselus Enterprises, an organization, who know how to make small and emerging clothing brands to turn their dream design into reality at an affordable price. We feel joyful when our skills and facilities change the fortune of the of the clothing brands we work with. We are not just a garment manufacturing factory, rather an end-to-end solution provider to our domestic and overseas clients. We are the most admired private label clothing manufacturer company in terms of quality standard, cost effectiveness and customer service. Fashion is the fascinating world of colorful fabrics, patterns, designs and process of manufacturing. We Aselus Enterprises, simplify all these for our clients with a great satisfaction and turnaround time.

History

1989, Aselus started its voyage in limited extent at Aerodrome Area, Bhubaneswar by its founder Mr. Prasanna Kumar Behera. “Aselus”, which represents a star in Pushya Nakshyatra constellation which is regarded most auspicious in the Hindu scriptures. Pushya means 'to nourish' and hence this nakshatra provides energy and power to born, develop and touch the excellencies. Without any formal registration, the unit continued till 2015 when Mr. Pitabash Behera, son of Mr. Prasanna Kumar Behera, gave it a formal name as M/s 100Times Enterprises and later it registered it as a Private Limited Company called Aselus Enterprises Pvt. Ltd.

From 1989 to till date, the company has grown from single old model Laxmi sewing machine to an industry of all required modern machineries. It has its won power backup. Own label and achieved a full flagged garment manufacturing company.

In these years, the company has given career opportunity to 100s of tailors, designers , managers, marketing staffs and production assistants. Company has given market opportunity to N numbered agents, dealers, shop keepers and became a dependable partner in the field of garment business.

During corona outbreak, when the entire world was in a halt, that time, the company showed its real versatility by updating the company in very less time to cater the public demand by manufacturing protective suit, mask and all the components of medical Hazmat suit.

Aselus shows its manufacturing versatility by producing garments that caters to various industrial segments. Aselus produces corporate uniforms, college uniforms, blazers which need serious stitching accuracy and also Aselus produces costumes for film industry which requires super fancy art works. 

Now the main products that Aselus produces can be categorised as trousers, shirts, t-shirts, Kurti, Short Kurti, Gowns, Nighty, Jackets, Blazers, Aprons, Medical wears, Work wears, Children wears, school college and corporate uniforms. 

Purpose and Principles

Our main purpose is to provide customer satisfaction and delight in the business of apparel and private label brand manufacturing. With superior quality, affordable price and low order quantity we help our clients to grow from grass root level and stand out as a remarkable brand in market. We always strive for excellence and adapting the new technology, trends so that our customer will never loose their grab in ever changing fashion industry.

We provide our staffs a safe workplace and healthy work habits. We have taken care of their future career and have provided the necessary training to get updated in their profession. We have concern for environment as well. We adopt policy for less energy consumption and to reduce carbon footprint. We also follow fair business policy and we believe in living and let others live too.

Board of Directors

Now Aselus Enterprises Pvt. Ltd . is a 100% women owned company under the directors Mrs. Bharati Behera and Mrs. Subhadra Behera. Mrs Bharati Behera have more than 40 years of experience in the field of footwear marketing and distribution which helps the organization for planning and creating new market and deploying marketing strategies. Mrs. Subhadra Behera has good technical knowledge over machine and manufacturing process which results in production of highest quality products in cost effective way which made it possible to provide less MOQ to new comer brands in market.

Chronological Facts

Started with a single Laxmi lock stitch machine

1989

Registered as M/s. 100 Times Enterprise

2015

Registered as Aselus Enterprises Pvt. Ltd.

2017

Brand name INCARNATION registered.

2020

Crossed annual turnover of Rs 1 cr.

2019